Bybit’s global campaign positions it as a broader financial platform, though its stock, gold and forex derivatives were already available.
The era of the “pure crypto exchange” is ending as customers seek stocks, gold and payments alongside digital assets, Bybit co-founder and CEO Ben Zhou told Cointelegraph on Thursday.
“The people who trade crypto also want stocks, gold, forex, indices, and derivatives,” Zhou said. “They want to pay, save, and grow their wealth in the same place.”
His comments accompanied Bybit’s launch of “Make Your Move,” a campaign positioning the exchange as a broader financial platform. Bybit already offers derivatives tied to stocks, gold and indexes, as well as forex. Those products provide price exposure without ownership of the underlying assets.
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